Using elastic cloud resources from Amazon Web Services, for example, a tiny software developer can scale its Internet presence as fast as it wants.

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Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

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Amazon is taking on both companies with the announcement of Elastic Beanstalk, the latest addition to Amazon Web Services.

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In order to compete with the kingpin of that space, Amazon Web Services (AWS) and its Elastic Compute Cloud, Google has bolstered its platform with new features, including shared-core instances for low-intensity chores, advanced routing, large persistent disks up to 10TB in volume size and sub-hour billing to keep costs down.

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