Eirene is a firm focused on building for-profit, for purpose and venture philanthropy endeavors that tackle problems affecting at least 1 billion people.
Two of the first three - Megan Lloyd George and Eirene White - were what might be called well-connected, illustrating the challenge facing Ms Clwyd in seeking the Labour nomination in Cynon Valley.
If you positively impact the lives of a billion people, then, and only then, can you truly call yourself a billionaire and a general in what we at Eirene call the Army for Good.