How do you make sure your spending is a conscious effort on it?
"Nintendo is, I believe, the only company that has basically refused to acknowledge the issue or demonstrate they are making any sort of effort on it, " said Sasha Lezhnev, senior policy analyst at the Enough Project.
In the short term, though, Haber merely saved the German war effort as it was on the brink of running out of nitrogen explosives in 1914, cut off from Chilean nitrates.
But, with interest rates already at zero and the Bank of Japan having already engaged in the biggest quantitative easing effort on the planet, it could be that even with all the will in the world, the task may simply prove impossible.
Coal, it turns out, and the effort on the home front, are only the start of it all.
Chi-Med hopes to restart this plant-mining effort, though it began on a quite different track back in 1995.
Underwater search teams joined the effort on Monday but police said it was still possible that Mr Heaton left the area on foot.
The problem, however, is that Forest City isn't making enough of an effort to capitalize on the savings it is generating from the modular plan.
It's essential, in his view, that he be in Washington, one of the areas that will be affected and where his team is, to oversee that effort and to be updated on it.
"We ought to accept it as a major effort on the part of the president and say to the American people that we are willing to work from it, " Domenici said after appearing on NBC.
The lignin acts as a glue, binding the cellulose fibres together, so an enormous amount of chemical and mechanical effort has to be expended on removing it.
The bean counters like the fact that you can write an application once and then, with little expense and effort, modify it to run on a whole universe of Microsoft systems from the corporate network level (Windows NT) down to a single set-top box (Windows CE).
"It depends on how much money, time and effort you want to put into it" said Nigel Stanley, a mobile security analyst at Bloor Research.
If Brazil 2014 falls short on facilities for wheelchair users, it won't be for lack of effort on Romario's part to hold organisers to account.
It may be a chance to encourage a renewed focus on putting maximum Nato effort into getting the mission right before it is too late - if, as commanders say, the alliance has a year or so to start making real progress.
It takes a concerted effort on the part of senior leadership to really change culture in a substantive way.
He and co-author Loehr posit that leaders must spend as much effort on renewing energy as they do expending it.
FORBES: How To Bring Your "A" Game (And Kick Nerves To The Curb)
But even if the effort does take on a lower profile, it could still have real consequences for Democrats, as it did 15 years ago, Schneider said.
"I thought it was a fair effort on his part and well within what people could expect or hope for, " said Joe Papp, a former professional cyclist who was caught doping in 2006 and suspended from the sport.
In response, the US Chamber of Commerce welcomed the emphasis on information sharing, but warned it would oppose any follow-up effort to impose new regulations on industry.
And again, by every measure, whether it's on revenue or spending cuts, it demonstrates his good-faith effort and his absolute factual willingness to come halfway towards the Republicans.
The company says it has evidence of a concerted effort to install "malware" on surfer's PCs from April 10 through April 24 but that it doesn't know whether anyone's bank account has actually been breached.
So Qwest needs to spend less time and effort on MCI, and more figuring out how it's going to pull out of its tailspin.
But she also knows it will take a superhuman effort on her part, with almost every top Briton apart from Paula Radcliffe taking part.
So far, more effort has been spent on collecting data than using it profitably, but more retailers and manufacturers are now learning how to extract gold from the informational ore.
Now, let there be no doubt, it will take an unprecedented effort on all our parts -- from the halls of Congress to the boardroom, from the union hall to the factory floor -- to see the auto industry through these difficult times.
WHITEHOUSE: President Obama on Stabilizing the Auto Industry
"It is time for a huge effort on the Middle East peace process, " he said.
But in the effort of understanding Flipboard's future on Android, it's important to note that whole "start" phrase.
As they pointed out in their bipartisan effort, it is important that we put everything on the table.
It brands our effort, first initiated on our article pages, to put journalism at the center of a social media experience.
FORBES: Inside Forbes: The Future of Article and Home Pages on Desktop and Mobile
应用推荐