The point of this new flight is to inspire and educate the public in general of the benefits of renewable energy and efficiency, and to encourage school children and university students in particular to "think off the grid" and innovate and invent on their own.

ENGADGET

In general, firms selling technology that will earn a quick return, in fields such as energy efficiency, are proving most resilient.

ECONOMIST: Clean technology in the downturn

Clark, a Merck lifer who previously headed the company's manufacturing division, has focused initially on improving the efficiency of the company's production plants. (Under his plan, many of the job cuts will come from manufacturing, and five of Merck's 31 plants will be closed.) The goal, outlined on today's call, is to increase manufacturing efficiency, much as automakers like General Motors or computer makers like Dell have in the past.

FORBES: Magazine Article

On-line data centers are increasing their capacity to deal with this increased demand for processing power, communication speeds and digital storage capacity but despite the increases in efficiency of enterprise equipment and software there is a price to pay for universal connectivity and general on-line resources.

FORBES: Nothing Comes for Free

In general, he concludes that American labour-market flexibility is not substantially better for economic efficiency.

ECONOMIST: The world is not converging on a single kind of capitalism