Justice Commissioner Viviane Reding said it would protect personal data more effectively than the many "ad hoc" agreements between the US and various EU member states.
Simply put, there are few other digital ad channels that not only can so effectively reach a local community and also wear well when translated into the mobile and social formats.
That way, the client can effectively manage its equity spend during the heavy phases of growth and recruiting, and avoid the issues associated with ad-hoc decisions on compensation.