As I just tried to outline, I think the elements of the Shelby approach, the Republican alternative in the Senate, are things that really gut the strength of this piece of this important legislation with respect to independence, with respect to accountability, effective rule-writing, and then obviously the need for enforcement across this marketplace.

WHITEHOUSE: Press Briefing

Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do.

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Writing The Seven Habits of Highly Effective Dragon-Slayers was probably not what the unknown author of the Anglo-Saxon poem Beowulf had in mind.

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She has guided organizations in establishing policies that promote healthy and effective workplaces, which has included policy and by-laws writing, facilitating organizational mergers, and assisting with some start-up nonprofits.

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The central issue in writing federal privacy legislation is whether the Internet industry's efforts to police its own behavior has been effective enough.

WSJ: Obama Administration Seeks Internet Privacy Protections, New Policy Office

It is quite effective in creating Science and Technology awareness, helps to foster creativity and integrate the study of science with reading, writing, music, art and the performing arts.

UNESCO: World Science Day