Effective customer selection requires segmenting a market based on the benefits that customers receive and perceive in the product or service.

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Rather than a traditional trial setup, his patients pay tens of thousands of dollars for the privilege of participating in the studies (not the most ethical or effective subject selection strategy).

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News apps like Flipboard and Pulse do an effective job of aggregating a personalized selection of sources.

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Organizations must have an infrastructure in place that provides for rapid analysis of the situation, immediate access to skilled advisors and consultants, and ultimately selection and execution of the most effective response or approach.

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He tried several methods, but among the most effective was a new computer progam called the Variant Annotation, Analysis and Selection Tool, or VAAST.

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