Proof that while cost effective and potentially viral, catching the Shake, or any meme for that matter, still requires a deft mind.

FORBES: A Meme-Based Ad Can Make A Brand Seem Cool Or Cost It Dearly

But, according to the report, there remains a serious lack of battlefield helicopters, unmanned aerial vehicles, effective operational radios and mine-proof land vehicles.

BBC: Leavers 'could paralyse' forces

Both drugs are used in combination with another compound, ribavirin, and there is no proof that Pegasys is more effective or has fewer side effects.

FORBES: Magazine Article

But our collaboration really entered high gear in 2006, when we wrote three covers together: on how marketing had overtaken science in the drug industry, how we were losing the war on drug-resistant bacteria, and on how medical devices were slipping through without enough proof they were safe and effective.

FORBES: Later, Langreth -- Goodbye To A Friend

Effective immediately, we are returning to 90 proof, which it has always been since we started.

FORBES: Breaking Bourbon News: The Public Spoke, Maker's Mark Listened - Returning To Original Formula

"The proof isn't in yet that mobile spending is all that effective, " says Richard.

FORBES: Media

The positive side of the Tearfund report is that simple measures to "climate-proof" water problems, both drought and flood, have proven to be very effective in some areas.

BBC: Man with dead camel in desert. Image: Jim Loring/Tearfund