Using an assessment-based approach, her company helps people improve their emotional intelligence, communication skills, build stronger relationships and teams, and make more effective presentations.

FORBES: From Command To Conversation: Q&A with Shawn Kent Hayashi

But there is absolutely nothing soft about delivering effective presentations.

FORBES: How can I find out if my presentation works? -Presentation Training

" Soft skills include "the ability to work in groups and to make effective oral and written presentations" as well as "the ability to use personal computers to carry out simple tasks like word processing.

UNESCO: II Part Analytic Section

Not to say that presentations are not effective forms of communication.

FORBES: How to Overcome Presentation Paralysis

Both Sander Arts, former Vice President, Marketing and Communications and Maarten Albarda, Vice President, Consumer Connections, Anheuser Busch InBev delivered excellent presentations showing how personas are equally effective in defining customer needs in B2B and B2C markets.

FORBES: Lessons Learned at Stanford's Digital Marketing Program

In the open debate following those presentations, national representatives welcomed the focus on timely and effective peacebuilding efforts, stressing the centrality of national ownership of the process at all stages and the corresponding importance of capacity-building for Government institutions at the earliest stages of peacebuilding.

UN: Security Council