Reputation has become an effective and required ingredient for many aspects of security.

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The SEAS data can also be used to argue that a key ingredient in Vytorin is not effective at preventing heart attacks (see sidebar: "Efficacy Questions Still Dog Vytorin").

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The Environmental Working Group says this ingredient does not make sunscreen more effective, and until definitive research is available, consumers should avoid sunscreen products containing retinyl palminate.

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It turned out that it was actually quite effective at lowering cholesterol and the reason it was effective at lowering cholesterol is that it was the same, it produced the same active ingredient as one of the drugs that a major manufacturer of pharmaceuticals used.

NPR: Slate's Medical Examiner: Doubts on Supplements