Housing shortages are exacerbated by lack of available land, by our laborious planning regulations and by a particularly effective green lobby.
But critics argue that these green tariffs aren't as effective as switching to a green supplier.
"For the idea of tall wooden buildings to be viable they have to be cost effective, " says Green.
The future of oil sands is here: they are cost effective and their face is green.
Effective immediately, Julie Larson-Green will lead Windows engineering.
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Sita said the plant would treat waste in a more cost-effective and environmentally-friendly way and generate green electricity to power thousands of homes.
"The Eco Park will help us to treat food and household waste in a more cost effective and environmentally friendly way, while generating green electricity from rubbish that can't be recycled, " he said.
"What will replace them is effective enforcement, " the Home Office Minister Damian Green told me.
And he said the Lib Dems would open up their green policies to an independent audit so people could judge how effective they were.
"Chalk it up to effective marketing, " said Michael Greeson, president of the Diffusion Group, of Apple's green reputation.
Which was no different than the graphical user experience revolution of the 1980s: the green screen user experience began to look ancient the moment users became familiar with the much more usable and effective GUI experience, and a wholesale redesign of enterprise software was underway.
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