Marketers are becoming increasingly aware that creating a sense of community can be an effective way to make that connection.

FORBES: Brand Me

Pitch letters prove particularly effective when they create a personal connection with longtime occupants.

WSJ: Can I Buy Your House, Pretty Please?

Sprint 4G Desktop Modem is the perfect cost-effective alternative to wired broadband or DSL connection, can be moved flexibly from location to location, allowing the user to connect to the Sprint 4G network easily and seamlessly without complicated installation and set-up procedures.

ENGADGET: Sprint's flagship WiMAX desktop modem goes on sale

We fall into presentation mode and forget that the most effective way of delivering information is through the emotional connection of story.

FORBES: The Art of Selling Your Company Story

This powerful, energetic connection drives us to higher performance and more effective, enlightened leadership.

FORBES: The Three L's of Leadership: Love, Listen and Leap

Over and over again, people made the connection between housing and HIV prevention, and between housing and effective HIV treatment.

WHITEHOUSE: Office of National AIDS Policy Blog

On the topic of PowerPoint slides, Kawasaki has a technique that I think is very effective if only because I see it used so rarely and yet it is very personal and makes an immediate connection with an audience.

FORBES: Keys to an Enchanting Presentation