The Camry Effect site has gotten lots of input from owners and non-owners.
"You can make changes to your choices and have an immediate effect on the site, " he said.
This drives traffic back to your site and creates a snowball effect as readers then share your content with their social networks.
FORBES: Blog Or Go Bust: Why Your Small Business Needs A Blog
Deploying British Columbia-grown fruit to full effect, the company concocts 25 spirits on site, including fruit liquors such as blueberry and sea buckthorn, and a taste bud-popping prune brandy called Old Italian.
Wiltshire Council previously rejected proposals for the site over concerns about increased traffic and the effect on the countryside.
Tompkins says amenities that improve employee health, such as ergonomic goodies and on-site personal trainers, can have a dramatic effect.
HarperCollins is hoping their new site BookPerk will add another dimension to the big screen effect.
The police have used this tactic with devastating effect against startups such as Megaupload, a popular file-sharing site that was shuttered by the federal government in January.
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In effect, Forbes is embracing the notion that a great magazine or web site is a shared experience, both in its creation and consumption.
FORBES: Turning Forbes magazine content into Web content -- and vice versa
The overall effect of all this was of a long-term but makeshift camping site and the overwhelming impression I had was one of squalor.
Reasons for this included the effect on nearby communities and speculation over the "feasibility of the restoration of the site", she said.
BBC: Gwenda Thomas AM raises concerns about East Pit resort plan
As David Kirkpatrick, author of The Facebook Effect: The Inside Story of the Company that is Connecting the World, notes, companies can use the site for advertising and marketing "based on the extremely exact demographic data volunteered by the individual".
"Given the site's proximity to the Brecon Beacons National Park, the proposals are likely to have a significant effect on a landscape of natural importance, " she said.
BBC: Gwenda Thomas AM raises concerns about East Pit resort plan
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