Twitter has enabled me to effect better connection with clients, employees, peers and, yes, even prospects.

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This creates an emotional connection and ripple effect whereby others around the world will want to visit the country, do business it with and build their lives in a particular place.

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The complexity of the business environment, where the connection between cause and effect is so difficult to visualize, makes it necessary to admit mistakes, explained Levitt.

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The effect I am talking about is the connection one feels in a physical place.

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Despite the robustness of this effect in driving operational profitability and portfolio returns, the connection between gender and corporate success remains in large part unexplained.

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As with anything else on the Internet, an immediate side effect is that online security becomes an issue the moment the connection goes active.

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At French Connection, like-for-like sales in the 24 weeks to 12 January - which exclude the effect of newly opened stores - were reported to have fallen by 2.9% from a year earlier, of which 1.9 percentage points were due to the late start of its sale, the firm claimed.

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