"Our objective is to be everywhere, " says Vudu head Edward Lichty.

FORBES: Magazine Article

Vudu general manager Edward Lichty joined the company from TiVo just before the box launched and helped shift the strategy, abandoning the box and getting the service embedded into Internet-connected TVs and DVD players.

FORBES: Magazine Article

"Consumers are clamoring for the ability to own digitally-delivered titles in high definition, especially in our HDX format, and we are excited to be the first in the industry to meet this consumer need, " said Edward Lichty, VUDU's EVP of Strategy and Content.

ENGADGET: VUDU first on-demand service to sell HD and HDX movies HD