Each edition usually has one editor and one reporter, plus a general manager, a couple of account executives and a graphic designer.

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"The new words included in the latest edition reflects the sometimes contradictory preoccupations of our time, " said project manager Angus Stevenson.

BBC: Credit crunch enters the lexicon

"We are proud to be working with Meb again this year and brining his special edition Walkman W Series to our first key dealer, Walmart, " said Brian Pancarik, Senior Product Manager at Sony Electronics.

ENGADGET: Sony unveils Meb Keflezighi Edition Walkman W Series, fills it with the marathoner's coaching wisdom