"The site didn't change a bit, not one line of code, not the format, not the editing of the content, " Euston says.

FORBES: Blogging Into The Mainstream

If the original file format is retained, though, editing capabilities tend to be primitive.

FORBES: Connecting marketers to the Forbes audience. What is this?

With iFrame, the video recorded in the camera is in the same format that will be used for editing, which means that importing video is fast and file sizes are small.

ENGADGET: Sanyo unleashes two iFrame compatible Dual HD camcorders

In this apocalyptic world there are no brick and mortar book stores, public libraries have lost all funding and closed, all books are published in a digital format, newspapers are written by untrained hacks with no editing taking place, and book signings then would be dimly remembered.

FORBES: OMG: Old Media Guilt

The two models announced today feature the iFrame video mode, which records in the same format used to edit on a computer, dramatically speeding up the processes of importing, editing and sharing movies across multiple platforms and devices.

ENGADGET: Sanyo unleashes two iFrame compatible Dual HD camcorders