Elgato produces award-winning TV software together with a complete range of TV tuners and capture devices to watch, record, and edit TV and HDTV on Macs and PCs.
It divides usage models into more or less "watch video, " "watch HD video, " "edit HD video" and "play HD games, " and it involves training sales people to derive a buyer's usage level with an appropriate question (what do you want to do with it?) and steer him or her toward a specific system.