This posture keeps the company on the cutting edge of technology and builds its brand image while limiting investment risk.

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The strategy to keep those draws coming is to push the image of Brooklyn as hip and cutting edge.

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Even after he refocused his efforts on commerce, Mr. Mason seemed determined to keep a quirky edge both in the company culture and his own image.

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But if a little help from an image-boosting provider can give you the confidence edge to really nail that next presentation, why not?

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His objective was to turn the Empire State Building into a state-of-the-art property with a restored image that would give it a unique competitive marketing edge.

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But, this research suggests, a little extra edge can be gained in both performance perception and interpersonal relationships by projecting a fit, trim image .

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