Kim then shifts into sales-mode by pointing out that Samsung's more power-efficient 240Hz LCDs and Plasmas with highly-reflective black panels and LED edge-lighting are quickly cutting into any advantage offered by OLEDs -- including thinness if you factor in the additional electronics you'd have to slap onto the back of those 3-mm thick OLED panels to create a TV.

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The latest facelift (unveiled last night with help from Grammy-award winning singer Alicia Keys) comes in the form of a cutting-edge LED lighting system, provided by Philips Color Kinetics (PCK).

FORBES: How To Light The World's Most Famous Office Building

Featuring LED Plus technology, the LX6500 combines edge lighting and local dimming for greater control of individual sections of the picture, based on the actual on-screen content which will deliver better contrast, amazing clarity and color detail, as well as greater energy efficiency compared to conventional LCD TVs.

ENGADGET: LG's 3D bundle adds two pairs of glasses, $100 rebate and Under the Sea 3D disc