Combine all that with an edge-to-edge sheet of Gorilla Glass on the face and you've got a rather solid and premium-feeling device.

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Later, during Case's off-the-record talk, Google's Brin--soon likely to face his own high-stakes business encounters--sat intensely on the edge of his seat, intently listening to Case and his experience.

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In addition, Mr. Branson and his team also face challenges in predictably producing the cutting-edge spacecraft and operating a spaceport in New Mexico.

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But BP, the energy giant formerly known as British Petroleum, has made leading-edge technologies like custom engineered bacteria a linchpin of its strategy to face up to global warming.

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In January, Mr Cameron gave the first hint of a government rethink when he warned of the "cliff edge" some families might face with the removal of child benefit for all top-rate taxpayers.

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Companies in the volatile construction business and those on the leading edge of technology might also face higher audit fees or no audits at all, says another big-four partner.

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