It is hard not to feel some sympathy for Ed Richards, chief executive of the U.K. telecom regulator Ofcom.

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"It will release the essential raw material for the next wave of mobile digital services, " said Ofcom chief executive Ed Richards.

BBC: Technology

But Ofcom's boss, Ed Richards, argues that if you believe in public-service broadcasting you have to believe in making it free for everyone.

ECONOMIST: Public-service broadcasting

So Ed Richards is pleased that along with the four existing operators - Vodafone, O2, EE and Three - the winners include a new player, Niche.

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Its chief executive is Ed Richards, a former senior policy adviser to Prime Minister Tony Blair and a former controller of corporate strategy at the British Broadcasting Corp.

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The RFU will also consider whether the South African has a case to answer after he revealed he received an apology from referee's chief Ed Morrison for David Richards' handling of last week's 23-19 loss to London Irish.

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