At the rollout, though, the ecological benefits took a backseat to the potential pocketbook savings and an appeal to younger and more affluent Indians who might appreciate some pizazz in what is usually a utilitarian fixture.

FORBES: A Eco Ceiling Fan For India's Hipsters

Economic growth from simply using more resources though will, at some point, bump up against those ecological barriers to growth that we keep hearing about.

FORBES: The Solution to Climate Change: Chasing Rainbows Now Available on Kindle