Meanwhile, the 1.6-liter Ecoboost with 2WD gets a respectable 33 mpg on the highway.
This is leading to the increased adoption of EcoBoost by truck buyers who value fuel efficiency without compromising on capability.
Ford has made EcoBoost engines fundamental to its strategy of providing technologically advanced, high-output, smaller-displacement powertrains that deliver exceptional fuel economy and performance.
Ford, meanwhile, has stayed away from diesel and focused on hybrids and EVs as well as more fuel-efficient gasoline engines through its EcoBoost technology.
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EcoBoost engines also are being prominently featured in the integrated campaign.
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Meanwhile, Ford is rolling out a more fuel-efficient lineup of power trains for its 2011 F-150, including a 3.5-liter EcoBoost engine and a new six-speed transmission.
Ford opted to use the Taurus SHO, with a new 3.5 liter, EcoBoost V-6 engine in the TV ads because it best exemplified the four pillars.
The 5.3L EcoTec3 two-wheel-drive mileage compares with 16 in the city and 22 on the highway for the Ford F-150 two-wheel-drive version equipped with an EcoBoost V-6 engine.
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Even full-size pickup trucks are showing significant gains in fuel economy these days with no sacrifice in utility, with the Ford F150 leading the way with its Ecoboost turbocharged V6 engine.
Also, Ford has been advertising the popular EcoBoost option on its F-150 trucks, touting the fact that its best-selling vehicle provides not only segment-leading fuel economy but also towing and performance capabilities that pickup-truck owners demand.
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Chevrolet plans to launch a new version of Silverado in the second quarter, and Ford is counting on the sales bump crated by its EcoBoost gasoline-powered option to keep momentum behind the segment-leading Ford F-150 for a while.
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The global trend of high fuel prices have led to an increase in demand for fuel efficient cars, and Ford will ensure its cars are fitted with fuel-efficient engines ranging from Ecoboost to hybrid and diesel to cash in on this demand.
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The 2.0-liter direct-injection turbo four (240 horsepower, 251 pound-feet of torque) is certainly adequate to hustle the Evoque along the highway, but the character of the engine (a Ford EcoBoost in British drag) can get pretty thrashy and stressed when you hammer it.
Consumers have already responded to the Administration's fuel efficiency standards for Model Years 2011 through 2016, and it shows in the popularity of cars like GM's Chevy Cruze and trucks like the Ford F-150 equipped with an EcoBoost engine instead of the conventional V-8.
Ford, for instance, has tied its wagon for the last few years to boosting fuel economy across its spectrum of products, ranging from the new subcompact Ford Fiesta to a line of gas-sipping EcoBoost engines that has even buyers of F-150 pickup trucks grasping for big gains in fuel economy.
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