EchoSign already has a large customer base of more than 3 million users, which could provide substantial cross-selling opportunities to Adobe helping it increase its Acrobat user base from the current 5 million.
Jason Lemkin is VP of Web services business at Adobe (ADBE) and in a December 2nd interview, he explained that his start-up EchoSign was acquired by the maker of Flash in July 2011.
With Adobe Reader and EchoSign, we're making it easy for anyone to send important contracts to customers so that they can quickly and easily sign and send them electronically and get the deal done faster.
Available immediately, Adobe Reader X (version 10.1.3) for desktop offers new signature functionality with Adobe EchoSign that lets users choose how they want to electronically sign a document, either by drawing their signature or by adding a typed or cursive signature.