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But the exact way that Echograph will fit into Vimeo is still being figured out.
FORBES: Are GIFs The Future For Mobile Video? Vimeo Thinks So
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Echograph is a premium app that creates beautiful videos that look like animated GIFs.
ENGADGET: Vimeo absorbs iOS app maker Echograph, bets on the GIF-making craze
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On the business side, Nick Alt, who created Echograph, is now the head of all mobile products for Vimeo.
FORBES: Are GIFs The Future For Mobile Video? Vimeo Thinks So
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"We chose Echograph because it helps people easily create beautiful high quality video content, " said Kerry Trainor , Vimeo CEO.
ENGADGET: Vimeo absorbs iOS app maker Echograph, bets on the GIF-making craze
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"Vimeo to me is the most innovative video platform that empowers its users to share quality content, " said Echograph creator Nick Alt .
ENGADGET: Vimeo absorbs iOS app maker Echograph, bets on the GIF-making craze
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Most recently is the social video sharing site, Vimeo, which acquired the iPhone app Echograph that allows users to create and share GIFs.
FORBES: Are GIFs The Future For Mobile Video? Vimeo Thinks So
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The Echograph team will report to Vimeo's President Dae Mellencamp .
ENGADGET: Vimeo absorbs iOS app maker Echograph, bets on the GIF-making craze
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Through Echograph, users shoot a short video, then choose one frame of the video to stay still and pick the spot to animate with the swipe of a finger.
FORBES: Are GIFs The Future For Mobile Video? Vimeo Thinks So