They all lured hot celebrities, had overflowing bar scenes and eccentric interiors by design star Philippe Starck.

FORBES: Magazine Article

It returned to the Firmdale family (and to the Design Hotels portfolio) in May 2012 after being gutted and "Kitted" out with chic, slightly eccentric touches like handwoven Argentinean rugs, bespoke wallpaper mocking vintage botanical prints and cricket-ball doorknobs.

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