"There's no immediate payback, " says Joe W. Eberhardt, Chrysler Group's senior vice president for sales and marketing.

FORBES: Magazine Article

For Joachim (Joe) Eberhardt, ChryslerGroup's new executive vice president for global sales, marketing and service, Hemi sales are a bright spot in a disappointing year.

FORBES: Magazine Article

Robert Lieberman directed the script by Thom Eberhardt and Richard Kramer.

NEWYORKER: All I Want for Christmas

Eberhardt acknowledges Chrysler Group risks alienating women.

FORBES: Hemi Hype