Editor's note: The paragraph on "Fitness Shoes" (including Sketchers' ShapeUp and Reebok's EasyTone) has been removed pending further inquiry from Forbes.

FORBES: Magazine Article

In the newest Reebok EasyTone commercial a woman puts on the spandex top and heads to the office for a day of passively toning her upper arms.

FORBES: Weighing In On Worst Words On Diet, Exercise And Body Image