All in all, it's a great business that should be easy to scale up.
Phonevalley's Alexandre Mars says that both mobile banner ads and text-based campaigns have the advantage of being easy to scale.
Instead, many will switch to free alternatives such as Gnutella and its variants, which are less easy to scale up than Napster but are also harder to shut down and are getting easier to use.
If that were to happen on a significant scale it would be easy to imagine a crisis.
Much less certain subprime cash flows from borrowers often with very poor credit were apparently an easy mountain for Wall Street to scale.
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Part of what makes the gluten puzzle confusing is that no one is sure how many people are in the gluten-intolerance universe, and that makes gluten an easy villain to target on a massive scale.
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The movie review website has become a useful short hand for how well a film is being reviewed because it takes a lot of reviews and aggregates them into one easy number on a scale of 1 to 100.
The chemistry of DNA makes it relatively easy to construct different shapes at a very tiny scale.
Your company will have exclusive access to the ad unit on every profile page, making it incredibly easy to gain a voice in these interactions at scale.
But troublesome questions have lingered, and the existence of large-scale rebound effects is not so easy to dismiss.
LinkedIn offers a targeted, easy to home in approach, but Monster and CareerBuilder still offer scale and reach.
Pyrolising stoves are easy to construct and available models range from the portable to industrial-scale machines costing tens of thousands of dollars.
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"It's a universal problem that when an event of this scale occurs, it's not easy for individuals to make decisions because they have such widespread ramifications, " said Dalziel, whose home was damaged in the quake.
Standing by the busy highway, it was easy to doubt that an idyllic art project, even one executed at the grand scale of the village at Jinze, could have an impact on the juggernaut of China's development.
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But without large-scale funds for investment in public transport, it has been all too easy to portray it as unthinkingly anti-car.
On an Exertion Scale of 1 to 5, this trip falls on 2.5: easy hikes at medium elevations and overnights in top hotels.
With 16 grey scale levels to choose from, the device offers sharp graphics and crisp text that are easy on the eyes.
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He also makes the point that the scale of write-down suggests substantial sums awry in the Autonomy accounting procedures and should be easy to characterize.
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But what it gave us, with its short, 200-foot block lengths and small, 20- to 25-foot lot sizes, its direct and easy navigability, is a walkable, personal city at human scale, where every street is an endlessly varied and inviting series of visual experiences, of constantly changing shopfronts, restaurants and buildings of infinite styles and uses.
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