It won't be easy to push this through Congress quickly, however.
Instead of bulging at one end when squeezed at the other, cork distributes the load and so narrows across its length which is why a cork is easy to push back into a bottle.
In Concord, plow driver Jim Pierce said road conditions were awful, and while the fluffy consistency of the snow made it relatively easy to push around, the sheer volume made it a challenge.
Although the Chicago-based carrier's costs are now greater than those of its rivals, it should prove relatively easy for management to push through changes that make United competitive, such as lower wages and more flexible working.
ECONOMIST: United Airlines could bring down other American carriers
With harvesting healthy grapes so easy, the urge to push things--to challenge your vineyard workers, your winemaker, shareholders, accountants, and customers--hardly seemed necessary to many of the big wineries that dominate the scene in both countries (particularly in Chile).
Full High-definition movies are easy to shoot with a single push of the button on the rear of the camera.
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"International sports bodies and media organisations wield a lot of power and it cannot be easy for individual event organisers to push back at their demands, " the report says.
Safe banks are easy enough to create: just push up their capital requirements to 90% of assets, force them to have secured funding for three years or tell them they can invest only in Treasury bonds.
That makes it easy for the handful of large trading operations to push stocks higher.
"At the end it was very easy to crash so I didn't want to push too much or take too many chances, it was important to be careful, " he said.
But that does not mean that its quarterly reports are easy to game right now, in the middle of its big Asha push.
IBM's "brick" initiative which creates data storage farms out of cheap blocks of hard discs and the broader push for "blade" servers that make adding computer power easy to add were evidence of this move to commoditisation, said Mr Findlay.
"We are looking to expand, which is not an easy thing, but as you can imagine just being inside Paris, it is difficult to push the wall and find more and more space outside the current facilty, " he added.
We push oil companies to explore more challenging and dangerous means of extraction (the easy hydrocarbons are gone) because we consider driving a fundamental human right.
Few arguments over reclining seats go that far, but as cabins grow more crowded and cramped, it's easy to find eye rolling, seething frustration or downright resistance coming from behind travelers who choose to push the armrest button.
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