Bajaj is using the concept of foothold markets customer segments that are well-defined, easy to please, and able to introduce a product to much wider swathes of the population.
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If only sociologists were that easy to please.
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Those guys sure are easy to please.
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In the summer months, there are 10 trains per day in each direction, so it is easy to hop on and off as you please.
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No easy feat, considering he has over 500 million customers to please and only about six months in the role.
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And acquiring a copy is as easy as downloading it from his Web site, where listeners can choose to pay what they please for the album.
NPR: Ant Neely: 'Scratch Redux'
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