The success of a campaign is easy to measure by the number of scans.
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Educational qualifications may be relatively easy to measure, but offer only a poor proxy for human capital.
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One of the problems is competency is predictable and easy to measure, and corporations like predictable and easy.
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Still, the research firm says not all types of ads are easy to measure all the way to purchase.
One is that results are easy to measure: a surgeon whose patient survives has already provided a significant proof of competence.
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"When you do these models, you want something that's simple or easy to measure, " says Karla Kerlikowske, a professor of medicine at the University of California, San Francisco.
Offered by Google, Salesforce.com and Microsoft, this market is also fairly easy to measure, since there are only a few providers and their offerings have not really taken off yet.
As for home-cooked meals, while it is easy to measure the amount of salt called for in a recipe, it gets more complicated if the dish calls for soy sauce, or some other ingredient which contains salt.
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Output is absurdly easy to measure.
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The full scope of that gambling isn't easy to measure, but Kane says that thousands of gambling venues exist in the game and have moved the virtual equivalent of hundreds of thousands or even millions of dollars, almost entirely free of taxes.
Because we have been unable to define effective teaching, we now reward teachers for easy-to-measure proxies like master's degrees and seniority, even though there is no evidence that these things help students learn.
Legacy is, of course, a much talked about portion of most big events - but how easy is it to actually measure?
It is easy to say that the call for more infrastructure spending is a measure to catch the vote.
They are, however, quick and easy ways for each of us to measure the relative value of the things we buy.
Indeed, it's fair to say that a measure of our success will be how easy it is to use.
Cisco's unified communications systems and TelePresence hardware, for instance, which are designed to facilitate easy remote conferencing, may be seen as a cost-cutting measure to replace expensive travel as fuel prices rise.
Moreover, risk incentives are harder to measure, and their regulation is easy to circumvent.
And it said that the Office for National Statistics had made its migration statistics clearer, so that it was more easy for students to be identified in emigration flows "to give a more accurate measure of the contribution of students to overall net migration".
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