Instead the more effective techniques were often less easy to cost.

BBC: Pupil Premium's first year: Grade A or could do better?

Though all technological advances are something to embrace, for individuals to be exuberant about fracking amid a world awash in oil is the equivalent of Americans dancing in the streets over new techniques discovered for the easy manufacture of t-shirts.

FORBES: The Irrational, Non-Economic Exuberance Underlying Hydraulic Fracturing

The difficulty starts out on the incredibly easy side and quickly gets more challenging as new hazards and movement techniques are introduced.

FORBES: Cling!: Of Pegs And Platformers

It works because it's fun, social, creative and easy and it's massively more efficient, both in cost and labor, than traditional fund raising techniques.

CNN: Web the new frontier for activism