"We found the easy stuff in the '40s, '50s and '60s, " says Wyeth (nyse: WYE - news - people ) Vice President Steven Projan.
And while the app revolution started with the easy stuff like games, social interaction, Instagram-like photo services, making newspapers easier to read mobile, or restaurants easier to schedule, apps now migrate to seeing, controlling and scheduling everything in the interstices of our economy, including things like automotive and aircraft maintenance.
You get the convenience of easy access to the stuff on a variety of devices in a variety of places.
You've got a scroll wheel of fanned-out content on top and an open desktop onto which you can drop stuff for easy access.
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The big stuff is easy - your mortgage and car loan and council tax all come out of your bank every month and you can quickly add them all up and work out how much they total.
Hence, the emphasis on the easy-to-remember stuff.
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Still, when former Miami Dolphins quarterback Dan Marino threw him a few passes on the floor of the Florida House in 2006, with a crowd watching, Rubio showed his stuff -- first making an easy catch, but then also some harder ones.
While open-source e-mail and calendaring software, such as Mozilla Thunderbird e-mail software and the Lightning calendaring plug in, is good stuff, it's not easy for a small office to set up messaging software of any kind without a bit of professional help, unless you're an office full of techies.
User-generated content can be voted on by players with a star rating, so it will be easy to find the popular, high-quality stuff.
Even at my age, I don't get cold that easy, but I keep a supply, like sweaters and sweatsuits and stuff, around home.
After all, why buy a brand new expensive computer that's difficult to learn when you can get an easy-to-use tablet that can do most of the same stuff at a fraction of the price?
If Hughes shows dominant stuff and wins the job outright, then the decision will be easy.
"They embody the spirit of collaboration because it's easy to just say, 'Here, I'm used to doing stuff a certain way and you have to do it this way, '" Marsalis told the audience.
The easy ability to sample new tracks online, goes the argument, may tempt people to buy lots of stuff that they would not otherwise hear about.
But while it's easy to become an open-source distributor, it's more difficult to become expert enough with the stuff to make a living supporting it.
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