The easy response to this disappointment is to blame unrealistic expectations.

ECONOMIST: India's disappointing government

The candidates' response is easy enough to predict.

CNN: AllPolitics - Pundits and Prose - Calvin Trillin

Those efforts, he said, though they have largely come in response to the easy money policies of developed economies in the U.S. and Europe, do not come without costs.

FORBES: Bernanke Takes Shot At Chinese Currency Policy, Defends Fed Stimulus

For those in developing nations, the response is not so easy.

FORBES: Why Mobile is Critical to Developing Nations

The response from above is easy to predict.

FORBES: Will Iran's Runaway Inflation Spark an Oil Bull Market?

When there is something pleasant that one doesn't want to indulge in, like junk food or alcohol, the key to avoiding temptation is to interrupt the habitual response with a quick, easy alternative action, says Dr. Gollwitzer.

WSJ: Resolutions: So Irresistible, So Hard to Keep

The 2012 VIERA HDTVs produce black levels that have consistently been recognized as among the best in the industry, super fast response time, intuitive and therefore easy to operate controls, an infinite number and variety of internet apps, a new VIERA's, clean and simple design incorporating "Glass and Metal" Design concept to express elegant and luxurious theme.

ENGADGET: Panasonic unveils Infinite Black Ultra Panel plasmas for 2012 (eyes-on)

And the absence of friction also makes it easy to tinker if a publisher wants to, say, rejigger a page in response to analytics.

FORBES: A Different Approach to Tablets for Conde Nast

The new Nikon 1 V2 is designed to be compact and delivers astoundingly rapid Autofocus (AF) and shooting response, incredible image quality, sharp Full HD video and advanced yet easy-to-use shooting options.

ENGADGET: Nikon 1 V2 unveiled: 14.2 megapixel ILC shoots 15fps stills for $899.95 in November