The cartons are rectangular and easy to pack, meaning more wine can fit in one container, be it a truck or a ship, with less wasted space.

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But when he's interviewed at CNN Center, it's a day after the shooting rampage in Atlanta that claimed 13 lives, so it's easy to look for deeper meaning when he talks about the seeds of the project.

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Samsung prefers to make the back cover removable, meaning you have easy access to the 2, 600mAh battery (which doubles as the NFC antenna), along with the microSDXC and micro-SIM slots -- as well as contacts for inductive charging -- just above it.

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Also, the traitor character is fairly easy to pick out early on, meaning the story telegraphs the two dramatic twists far too early.

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And when the world is too sheepish to ask questions or too busy to decipher the meaning of his words, his job is a very easy one.

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Explaining the meaning of a new age of austerity, he said it referred to the end of "easy money".

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