It is easy to see why the mall was the first image that sprang to mind when people started to think about electronic commerce on the Internet.

ECONOMIST: Electronic commerce

And they tend to be in some of the strip mall areas, so they are easy to access.

FORBES: Investing In Value Creating Opportunities

Given how easy it is for a customer to walk across the mall to your competitor, or price shop your products online, your competitive advantage is largely derived from how well you develop a relationship based on trust.

FORBES: Retailers: Who Do You Trust?

The DonorsChoose.org giving platform makes it easy for consumers to direct their giving to virtually any school in America while the in-mall promotion will make thousands of people aware of DonorsChoose.org and move them to donate.

FORBES: Biggest Back to School Retailers Choosing Cause This Year