But as the cloud resolves issues of data storage and management, and mobile and social technologies allow for easy and immediate information sharing, Big Data now can be crunched and shared throughout an organization, leading to better decision-making and outcomes for all sorts of enterprises.

FORBES: The Big Deal On Big Data

These services offer what you would expect in 2013: a variety of templates to choose from, easy uploading of data, good metrics to track campaign responses, integration with customer relationship management (CRM) applications and affordable pricing.

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