Marc Josemans runs the 'Easy Going' coffee shop in Maastricht and has been one of the most outspoken opponents of the ban.

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We have also opened up several ING Cafes, to underscore the idea that opening an account should be as easy as buying a cup of coffee.

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This is not just a marketing slogan: all products, from heart defibrillators to coffee machines, must become easy and intuitive to use.

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If anybody tells you that you can lose 30 pounds easily if you buy their junk, let alone cure your cancer with apricot pits and coffee enemas in a few easy visits, click off and move on.

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How about which coffee tastes yummy or which MP3 player is attractive and easy to use?

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For dessert, make one of my quick and easy favorites: top two scoops of vanilla ice cream with a shot of espresso or coffee, and put biscotti on the side (you can find these in the cookie section of most grocery stores).

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