They wanted to discuss the possibility of going inside their organization to conduct an objective review of its sustainable product development process, which they call Earthwards.
One example the board used to flesh out the pros and cons of GAIA was Natusan shampoo, which recently earned Earthwards recognition after overcoming a significant hurdle.
Now the group questioned whether adding GAIA as an additional layer to the qualifications for Earthwards would raise the bar for other products competing for the recognition.
Following the Zytiga presentation and discussion, the board took up the next item on its agenda: Should the company move ahead with adding its internally developed Global Aquatic Ingredient Assessment, GAIA for short, to the Earthwards framework?
Janssen had recently acquired the rights to manufacture and distribute Zytiga, and the team saw an opportunity to improve the way the active pharmaceutical ingredient was produced, to decrease its environmental impact, using the Earthwards process to guide the improvement.