The result: Everyone knows Earnhardt is out there, but few associate him with a specific product.
She dominated IndyCar merchandise to a greater degree than even Earnhardt did with Nascar.
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Even with the added millions, Patrick will still be looking up at Dale Earnhardt Jr.
Earnhardt made progress in 2011 by making the season-ending Chase for the first time since 2008.
Keselowski, who was outside Johnson during Hamlin's move, finished fourth and Dale Earnhardt Jr. ended up fifth.
And so Earnhardt has become a unique case of a sports figure that is both overexposed but underutilized.
Earnhardt said the building had been mostly unused during the 15 months Frawley and his unit were away.
CNN: Dad's video of run-down barracks sparks military response
His stepmother is called Teresa Earnhardt and she owned Dale Earnahrdt Incorporated, which is a race car company.
At the other end of the scale is Nascar driver Dale Earnhardt Jr.
Carl Edwards finished seventh, followed by Juan Pablo Montoya and Dale Earnhardt Jr.
Ronaldo is lower at 80% likability and ranks alongside fellow sportsmen Rob Gronkowski, Dale Earnhardt Jr. and Chipper Jones.
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With Martin's car pushing Earnhardt's the two pushed into contention, but Johnson maneuvered in front of his teammate Earnhardt.
Kurt Busch finished fourth and was followed by Bowyer and Dale Earnhardt Jr.
"We just kinda ran out of steam out of (turn) four, " Earnhardt said.
Fort Bragg has a massive construction project under way to create housing, but it is behind schedule, Earnhardt said.
CNN: Dad's video of run-down barracks sparks military response
Jimmie Johnson, the overall points leader, was sixth and Dale Earnhardt Jr. seventh.
So off Dale Earnhardt Jr. went from - Dale Earnhardt Jr. is not working for Dale Earnhardt Incorporated anymore.
Earnhardt broke a 143-race winless streak in June and was poised to challenge for the title entering the Chase.
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Earnhardt did his best to earn his second win in the "Great American Race, " but his last-lap charge came up short.
Earnhardt said the incident with the overflowing toilet took place the first day after the unit's return and has been addressed.
CNN: Dad's video of run-down barracks sparks military response
They already spread the lie about "Nayirah" that led into the First Gulf War, the supposed fate of Dale Earnhardt, Sr.
Nascar currently does not use any baseline testing, although Earnhardt must be cleared by a neurosurgeon before he can race again.
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There are sponsorships openings for 2013 on the cars of high-profile and highly-paid drivers like Earnhardt (13 races) and Stewart (6 races).
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Earnhardt has not had the success that had been expected since moving to the wealthy Hendrick Motorsports operation for the 2008 season.
The new deal keeps Earnhardt part of the Hendrick stable through 2017.
Earnhardt Jr. came in second for the third time in four years.
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It was his best showing since a fifth-place finish in 2005 when he raced for the outfit his father founded, Dale Earnhardt Inc.
He joined Dale Earnhardt Sr. and Jeff Gordon as the only drivers in Nascar history to win a title in their third full season.
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Dale Earnhardt Jr. has dominated Nascar merchandise sales over the past decade with estimates putting his share as high as 35% during some years.
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Thursday marks the 10th anniversary of the death of lengendary driver Dale Earnhardt, who crashed on the final lap of the 2001 Daytona 500.
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