Calvin Klein was an early adopter, using grey in everything from evening dresses to boxer shorts, and this season, Michael Michael Kors contains a good deal of sexy grey matter.
From the time we met him early in the morning at his house he carried a grey briefcase, which he was at great pains to ensure was looked after at all times while he surfed.
More than two-thirds of Greeks own their homes, and a large chunk of earnings from the grey economy during the boom years of the early 2000s was laundered through the construction of luxurious second homes.