In 2004, one could easily feel the heat of fierce competition between eBay EachNet and Taobao.
FORBES: How EBay Failed In China
According to a Morgan Stanley report, Taobao was more customer focused and user friendly than eBay EachNet.
Unlike eBay EachNet, which charged its sellers for listing and transaction fees, Taobao was free to use.
Only 10 percent of its listings were for auctions, while eBay EachNet had about 40 percent of its listings for auctions.
According to iResearch, a Beijing-based research firm, the user satisfaction level was 77 percent for Taobao versus 62 percent for eBay EachNet.
Taobao got a quick start with its free listings and continued to gain momentum as more and more users switched from eBay EachNet to Taobao.
As a result, Taobao had higher customer satisfaction than eBay EachNet.
EBay EachNet did not have this flexibility.
应用推荐
模块上移
模块下移
不移动