As I talked to these women, I was struck that each one of their stories included some kind of earth-shattering experience on the path to becoming senior leaders at the UN.

FORBES: A Daring Career Rebound: From Telecom Bankruptcy to the UN

Each brand captured consumer interest by being not just a new kind of experience, but the exemplar of that experience.

FORBES: For iPad and other originals, it��s not first-mover advantage, but first-to-do-it-right advantage