Launched in 2011, Origin acts as a distribution system, where customers can buy, download and manage EA video games as well as chat with friends about them.

BBC: Players at risk from game store hack attack

According to Venture Beat, EA has employed 1500 engineers over eighteen month to create a single ID system, Single Identity, which will unify all their games across every platform: PC, Xbox, PS3, even iOS and Facebook.

FORBES: EA Implements 'Single Identity' System (and Data Tracking) Across All Platforms