Amazon claims it has over 700, 000 e-books, newspapers and magazines in its Kindle Store.

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Those glasses may enhance the viewing experience, but they would not help with checking e-mails, flicking through magazines and all the other things that people like to do while watching television.

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Forty-seven percent of younger Americans reportedly read long-form e-content such as books, magazines or newspapers.

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Additionally, the Readers Hub provides the user with access to over 2.3 million e-books, 3, 500 magazines and over 2, 000 newspapers in 51 languages, while the Game Hub instantly connects users to the latest game titles.

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Put it all together and we begin to see the story of a 2010 e-reader market that extends way beyond just e-books to include newspapers and magazines augmented with audio and full-color animations, video, and imagery.

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And while other print magazines such as Lucky and Elle have crossed the e-commerce divide, von Borries is convinced Refinery29 has an ace in its pocket: community.

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He argues that the two readers signal E-ink's transition to larger-format digital media that include magazines and newspapers.

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The 7-inch device is ideal for reading and exploring a variety of great content including books, magazines, interactive children's books, apps, access to top video and music services, e-mail and Web browsing.

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