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Unlike the original e-commerce model, new e-commerce startups are personalized and use new social tools to connect with consumers, but still have strong brands, she says.
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Dunn says that though the e-commerce model holds enormous promise, retailers of all stripes have yet to figure out how to marry the rapid growth of online sales while maintaining profitability.
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Gentology focuses on the next wave of e-commerce, built around a new model of discovery and entertainment.
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With the ad model fading, e-commerce looms.
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Groupon is moving from the once-lucrative model of daily deals into more direct e-commerce sales, bringing it into competition with powerhouses Amazon ( AMZN) and, to a lesser extent, eBay ( EBAY).
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TellMe has opted for an advertising-supported business model, but also intends to charge e-commerce sites for building and maintaining their voice services and it wants to take a cut on every purchase that is made through its system.
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Some European e-commerce sites are said to be interested in Vancl's model.
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Her firm, Forerunner Ventures, invests in next-generation e-commerce start-ups, and in a reversal of the traditional retail model, many of her new companies start online and eventually move to brick and mortar.
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Be it the adoption of pricing model in the utilities industry in the world of IT and publishing, the car rental model giving way to vacation rental plans or the music and e-commerce industries coming together, we all have a Chicago butcher story in our lives and many are waiting for that Henry Ford moment to happen.
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In addition, the grocery-based model is not as threatening to grocers as the other retailers that are impacted by e-commerce sales.
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