The idea for its commercial, however, may not be one cooked up by E-Trade ad agency Grey Group.
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One unit, curiously called Chaos to Order, went after e- business from ad agencies as others pursued similar opportunities elsewhere.
It happened again very publicly just last week, when Chris Lee, a family values Republican congressman from upstate New York, discovered it wasn't such a great idea to respond to a woman's Craigslist personal ad by e-mailing her a photo of himself, shirtless, using his own real name but claiming he was a lobbyist (and "a very fit fun classy guy" too).
But the carmaker knows a lot more than any TV ad can provide: their e-mail addresses and zip codes, for starters, which Chrysler forwards to local dealers.
Ads from bbdo, a unit of ad giant Omnicom Group, emphasize E-Trade's mutual funds, money-market accounts and research capabilities.
The ads are selected to match the subject matter of the e-mail, with Google's ad-placement software picking up on certain key words.
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However, the same customer most likely was on the Facebook page, and before that did a Google search, clicked on an ad, maybe interacted through an e-book reader or tablet.
Soaps and matchboxes are quite popular. e.g Imran Khan has a match box ad.
Once they're tweeted -- be it by a journalist or a rival politician -- they become TV ad, direct mail, and attack e-mail fodder.
Liberty received 3, 500 e-mails and letters from people who were moved by the ad and inspired to tell their own tales of responsibility.
These banner ad companies typically "hide" the recipient's e-mail address in the Web address of the graphic, so that their servers can later match the cookie to the recipient's e-mail address, Smith said.
The drama behind "Reply All, " a snippet from a spot that shows what happens when a worker hits the wrong e-mail button, and a creepy, soul-searching "Carma" ad (hint: don't run over the beavers), will finally be revealed this Sunday.
Romney's e-campaign director Mindy Finn says the idea behind the create-your-own-ad contest is to bridge those online efforts with a traditional mass media campaign.
McCain's campaign released an e-mail he sent North Carolina GOP Chairwoman Linda Daves that asked her not to run the ad.
BlueTie's ads, called "featuretisements, " match an event someone types into his calendar or e-mail (such as a trip to Chicago) with, say, a possibly useful ad detailing flights that day.
In National Journal's 48 pages, you'll find full-page ads from the likes of the National Air Traffic Controllers Association, the Biotechnology Industry Organization, the American Academy of Family Physicians, the Renewable Fuels Association (i.e. the ethanol lobby) and the International Franchise Association (think Dunkin' Donuts, as their ad mentions).
E-Trade placed its first Super Bowl spot in 2000, the bubble year for Web 1.0 ad invasions.
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Ads from bbdo, a unit of ad giant Omnicom Group (nyse: OMC - news - people ), emphasize E-Trade's mutual funds, money-market accounts and research capabilities.
It will launch ad campaigns in Christian media, send surrogates onto network and cable news, and push back on e-mail rumors that suggest that Obama is not a Christian, organizers said.
During a recent monthlong Infiniti promotion Nissan recorded 19 million online ad impressions, including 4.1 million Infiniti searches through Internet portal sites, 1.9 million e-mail come-ons, 1.1 million unique visitors to its Web site, 5, 500 Internet leads to dealers and 681 requests for preapproved financing.
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