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E-Trade Financial dumped Sun for Linux-on-Intel in 2002 and found that the new machines were faster and more reliable.
FORBES: The New Barbarians
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E-Trade Financial Corp. will advertise in the Super Bowl again early next year.
FORBES: E-Trade, Preparing For Super Bowl, Seeks Fresh 'Baby' Concepts
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E-trade financial was in serious trouble when Mitchell Caplan took over in 2003.
FORBES: Magazine Article
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Hedge funds SAC Capital and Jana Partners bought 8% of the firm and then slammed it for squandering a chance to merge with rival E-Trade Financial Corp.
FORBES: What Mortgage Mess?
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In the fall of 1998 E-Trade rolled out its first financial planning portal, Destination E-Trade.
FORBES: After the Bubble
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Nationwide Financial, E-Trade, Ameritrade and Schwab have begun offering RATF as an option on their investment platforms.
CENTERFORSECURITYPOLICY: With us, or else
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Advances in technology and the growing reach of the Internet, including the appearance of online broker E-Trade, begged for the creation of new financial products.
FORBES: Magazine Article
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It competes with other online brokerage, banking and financial services firms like E-Trade, TD Ameritrade, Wells Fargo and Bank of America.
FORBES: Schwab's Benefits Come From More Brokerage Accounts
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First Line Capital participated in the launch of several high-profile firms: Priceline.com and E Trade Financial.
FORBES: Opening Up the IPO Process For Small Fry
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Caplan still talks about feeling nauseated in 2004 when an E-Trade customer participating in a focus group insisted that the company had never added "Financial" to its name.
FORBES: Magazine Article